Mos Def stars as Mike – a dedicated
employee in the Passaic, NJ video and thrift store known as Be Kind
Rewind. It’s a rundown store in a rundown neighborhood
operated by a rundown owner, Mr. Fletcher (Danny Glover). When Mr.
Fletcher decides to go on a week long trip, he leaves Mike in charge,
and the young man realizes this is his big opportunity. Of course, that
big opportunity is put at risk by Mike’s crazy friend, Jerry
When Jerry is electrocuted, magnetized and accidentally erases all of
the videos (it’s a funny story I will let you see for
yourself), can Mike and Jerry fool people with homemade versions of the
movies they want to rent?
save Mr. Fletcher’s store?
Be Kind Rewind is a movie about
movies for people who love movies.
Sure, we have a familiar plot where two screw ups need to redeem
themselves and save their store from the impending creep of yuppies,
expensive condos and chain coffee shops, and you have a feeling they
will accomplish this Herculean goal because they are good natured and
doing it for all of the right reasons. However, Be Kind Rewind
the hackneyed with the tender hand and heart of writer/director Michel
Gondry, known for his unique, slightly twisted look at the world,
provides very real dialogue from people who talk about the movies they
love, why these works of art are held close to their hearts, debate
which ones are best and remake their favorites with a charming low
budget feel complete with homemade costumes and horrible acting (these
remakes are kinda like a movie with Larry the Cable Guy, but
like the entire movie Be Kind Rewind, Gondry
instills us with the
belief each character feels deeply for the work and the film, so you
find yourself laughing along and rooting for them. For all of their
goofiness and awkwardness, they are lovable underdogs thanks to Black
and Mos Def as well.
Black can be over the top and annoying at times, but he is hilarious in
Be Kind Rewind. He gets all of the
funniest and most outrageous stuff,
but keeps us interested in his character because his actions are driven
by passion, even if it is misdirected passion.
While Black is bouncing off the walls and getting the easy laughs, Mos
is the soul of the movie. He fills Mike with a desire for what is right
and honorable as his character fights the good fight and tries to stand
tall for the neighborhood and people he loves. Mos Def, along with
Gondry's script, makes Mike into a modern day hero who doesn't have a
cape or x-ray vision, but a heart of gold.
Be Kind Rewind has some fun little
inside jokes if you pay attention,
and plenty of other jokes everyone will be able to understand and
Be Kind Rewind is rated PG-13 for
some sexual references.